Oh, Reno: you sun-kissed, rough-edged siren of the Sierra. The tawdry fiberglass glitter of your casinos. The folds of your foothills half clad in snow. The patchwork of fast food signs, car dealerships, medspas, dispensaries, cash advancement scams and churches along your thoroughfares. The Truckee River: both a silvery stampede threatening to jump it’s banks in December and an anemic, sluggish ribbon of life in August. The excessively excited exclamations of your neighborhood grocery store’s slot machines when someone “wins” big. The hollow whispers of the desert breeze as it whips through sagebrush and pinions across the ridges. The neon fire of the skies at sunset. Through the years Reno has developed a bit of an infamous reputation but it is so much more than a punchline. While Reno is definitely trash (don’t get it twisted), it’s impossible to ignore the treasure that it also is. I will fight tooth and nail to defend the place that raised me. Reno isn’t a joke- it’s MY joke. Get it right. Or I’ll find you. And come for you. And your hometown. And hey, at least Reno isn’t LaS vEgAs *barfs*.
When you move away from somewhere, it becomes frozen in memory. An old photo on someone’s Facebook page. A dusty polaroid in your car’s glovebox. A petroglyph on an exposed rock face. It can be jarring to return to see that, despite what your brain tells you, places change when you’re not looking. It’s kinda like we never truly develop object permanence. I try and come back to Reno every year because A: family, duh, B: friends, duh, and C: I never want Reno to be something to me that’s not real. Although I never (at least at this point in my life) want to move back, I also never want to forget this place. It means way too much to me. Returning this year has felt especially jarring in some ways. I learned that an old childhood friend (and my first crush) committed suicide. Which, can I be honest, has me really shook. It’s horribly depressing. I hadn’t talked to them in decades, but there’s a part of my brain still combing back through memories trying to look for the signs. For any sign. But when thinking about it, it’s similar to the small things that change when you’re gone. Trees die and get cut down. Buildings fall vacant and get repaired or demolished- replaced with something shiny and new. Loved ones leave, taking memories with them. New people arrive, waiting to make their own memories. Things change: it’s an inevitability of life. That doesn’t make it any less painful, or confusing, or frustrating, or beautiful. When you return home after so long, it’s inevitable to see ghosts. The club you used to get drunk at and dance on the club manager’s car in a strip mall next to an aquarium parts supply store (ok that was me at Tronix- which will definitely be getting a mention later) has permanently closed. Your childhood home has a new color and a different yard. The desert you wandered in as a kid, marvelling at the arroyos carved by runoff is now another copy and paste subdivision (this one called Ridgeline at Caramella Ranch- can you think of something more suburban and waspy???). Anyways- I think what I mean to say is these annual pilgrimages back to the homeland for me are cathartic. And regardless of how much time has passed and how much of the world I’ve seen, Reno will always and forever be my #1 dom top daddy. I mean, how can it not be?? For god sakes there’s a demonically possessed, carnival themed casino downtown called Circus Circus with a giant, terrifying lit up clown sign where one can black out on Vodka red bulls and buy airbrushed shirts on a Tuesday afternoon. How does one compare to that??? Anyways, I wanted to dedicate this post to the place who made me, the people who made me, and where I will always be rooted to.
Founded in the 1850’s as nothing more than a stopping point on the Truckee River, Reno grew super slowly when compared to neighboring boomtowns (for example in the 1870’s neighboring skank ass Virginia City (of the Comstock Lode fame) had 25,000 residents while Reno wouldn’t hit that mark until World War Two- 70 years later). That being said, Reno was truly a bitch with longevity, whose position along a vital transportation link to California (just over the mountains and who was experiencing MASSIVE growth) ensured that there were always people coming through. And come thru they did!! As the 1800s bled into the 1900’s Reno entered its own new era: that of being the divorce capital of the world.
So just in case you don’t already know- Nevada has long been known for its laissez-faire politics. Some call it the wild west. Some call it libertarianism. Me? I call it fucking unhinged. So back at the turn of the century, Nevada had pretty lax, progressive laws (for the time) regarding divorce. Many places outright wouldn’t let you get divorced. Some places had such extreme requirements for it that many people (especially women) couldn’t file themselves. And in true Nevada fashion, oppression meant an opportunity to profit. In 1931 Nevada loosened these laws even more, meaning that anyone could file as long as they established residency in the state for 6 weeks. So a whole hospitality economy flourished where folks (including a high percentage of women) would travel to Reno, stay there for six weeks, file for divorce and return home. And these folks needed lodging. And entertainment. And booze. And food. And all the other things someone freshly single may need. Reno also reaaaaaally wanted to try and keep people in town bc like, girl no one wanted to stay here. So amenities were built. And things like a beautiful main post office (still around to this day) and the first hotels and all that good stuff. And it (kinda) worked?? Reno grew, albeit slowly. But Reno was reaaaaaally put on the map with the ✨gambling✨of it all.
1931 really was a landmark year for Nevada. Not only did it loosen the divorce laws, but it legalized gambling in response to the economic flop of the Great Depression. And because people really like to lose all their money in stupid ways, it took off!! As all those divorcees stayed in Reno, they gambled at the city’s new casinos. And lost their money. And then kept losing their money. And then had to stay in town because they couldn’t afford to leave. Honestly, kind of a genius way to achieve growth? Trap people into cycles of poverty so they don’t have any other option? Ahhhh- capitalism. Anyways! Reno did that, and then realized holy shit, we’re bringin’ in a lot of money this way. So then they decided to throw each and every one of their eggs into this tacky, cigarette smoke stained basket. The casinos realllly blossomed in the middle of the 20th century. And the shows?? HONEY. The casinos brought in THEE shows. (Fun fact- my dad moved to Reno because he was a musician who got booked in a lot of these shows. He got to work for people like Cher and Charo and Dionne Warwick. Honestly- so iconic. Shoutout to you dad). Reno was truly Vegas before Vegas was a thing. Vegas was a nasty little mafia pimple on the face of the Mojave Desert when Reno was prancing around in ostrich feathers and rhinestones like the belle of the ball. Now Vegas has graduated to a massive ingrown hair on the back of the Mojave while Reno is….well….living in someone’s basement talking about the good ol’ days. But that’s ok!! Because we still love her. Just not Vegas. Never, EVER love Vegas. Vegas is the shadow realm. If you look into its eyes, it will pounce. It smells fear. And cheap knockoff Armani cologne.
Ok and now that brings us to Reno’s newest era: the ‘How-the-fuck-do-we-try-and-do-anything-besides-gambling-before-it-all-collapses-and-we’re-reduced-to-Atlantic-City-because-fuck-no-one-wants-to-be-Atlantic-City-not-even-Atlantic-City-wants-to-be-Atlantic-City-please-help-fuck-do-we-give-tax-breaks-to-Tesla-we-should-probably-give-tax-breaks-to-Tesla-that-will-fix-everything’ era. The era of the warehouse. The era of the university’s insatiable growth (like damn does this bitch have a tapeworm or something?) The era of subdivisions named things like Ridgeline at Caramella Ranch. Or Mason Ridge at Bella Vista Ranch. Or The Cliffs at Somersett. Or Lennar at Sendero at Pioneer Meadows (yes these are all real names). Or basically whatever bullshit name they make up to describe the land they destroyed in order to build whatever overpriced, cheap ass housing they’re building. If you can’t tell, I’m only slightly jaded. And duh- we need housing!! But like, can’t it be somewhat inspired? Can’t it actually try and preserve some semblance of a natural ecosystem instead of funneling it all into a culvert? And- god forbid- can’t it be AFFORDABLE? But I’d be stupid to say it’s all bad. This growth has brought in so many amazing new folks with experiences and perspectives that Reno has loooong needed. There’s a ton of new public art which is cool I guess! There’s more bike lanes and protected bus stops and little things that improve quality of life. I just wish that more of all that new money coming in actually went to helping folks here who really need it (like folks living in motels, or on the streets, or who just immigrated here) instead of, I don’t know, continuing to incentivize people like bitch ass Jacobs Entertainment.
Anyways, I digress. I will always love Reno for what it is, what surrounds it (I mean Lake Tahoe HELLLURRRRR8xawh8NAD??) and the fact that there is truly no other place on earth like it. The trash is what makes Reno the treasure. The beauty is in the pungent cigarette smoke stained 80’s carpeting that is Reno’s floor. The beauty is the abandoned KMart shopping cart alongside the Truckee River- with views of the majestic Sierras in the background. The beauty is in Reno’s cultural legacy like The Misfits or Reno 911 . The beauty is in the deranged ads that only locals will know, like Roller Kingdom or any from piece of shit “lawyer” Joey Gilbert or any of the Brite Glass ads. The beauty is in the way that the cottonwood trees along the river dance in the wind during summer, shedding their signature white (highly allergic) fluff, creating their own layer of August snow. The beauty is in things like this Reddit post for Suzie’s Adult Superstore. I love you and your bright lights, sagebrush, Sierra sunsets, bomb ass Mexican food and lack of last call at the bar.
I am Reno and Reno is I.
Reno- January 2026

































































































































































































































































































































